Modern Bartending-Mixology – We have seen a lot of changes in the past 23 years under our federally protected trademarked New York Bartending School®, in what customers drink and their perception and expectation of cocktails. What was considered the modern cocktail trend, using premium spirits, and fresh ingredients, is a given in any good cocktail program; however, the trend has since elevated to a new level of elaborate cocktail making. Every decent establishment has a customized cocktail menu that includes riffs of the classics, along with their signature cocktail creations, aimed at providing a culinary multisensory experience.

The social mixology craze took off at the beginning of the pandemic when visiting your favorite hangout for a cocktail was no longer an option. During the lockdown, everyone became a home bartender. Professional mixologists started to use social platforms to showcase their cocktail creations. Before long every mixologist, worth their salt, had a platform to showcase and teach the art of cocktail making and mixology, and the home mixologist soon followed. Both have contributed much to the drinking culture that exists today.

This new interest in mixology has brought about a shift in the type of students attending. Many are cocktail enthusiasts, social mixologists, and those simply looking for a fun, educational course in mixology. Most already have a profession. Their interest in mixology has become a passionate hobby – making great cocktails for themselves and friends and posting on their social media feeds. Others are working from home, stuck behind a computer most of the day, and are looking for new, fun learning experiences in bartending, mixology, spirits, and wine. However, many of these social mixologists have gone on to secure work in the bar business, not surprisingly, given their passion for learning mixology.

Our new platform is intended to move away from the stigma that is associated with ‘bartending schools’ by providing collaborative, hands-on learning experiences in bartending and modern mixology for all levels. School may be out – but next-level bartending and mixology is in! New York Bartending™.